Capterra Definitions Glossary

Welcome to Capterra. Please take time to read our Glossary.

The following Definitions Glossary (the “Glossary”) may be updated at any time at the discretion of us or our Affiliates and incorporates definitions for all capitalized terms used in our Legal Terms, Guidelines and Policies. The Glossary is incorporated by this reference into all of our Legal Terms, Guidelines and Policies.

DEFINITIONS:

Accounts: There are two types of Accounts. User Accounts are created by individual users and can be removed at the User’s convenience. Vendor Accounts include information about a Vendor (both basic and upgraded) collected and maintained as company records for purposes of administration of the services, content management and back office administration of our Sites. Because we create Vendor Accounts for purposes of managing our online services, these Accounts are non-cancellable.

Affiliate: Any entity that, directly or indirectly through one or more intermediaries, controls, is controlled by, or is under common control with us.

Basic Listing:  A free-of-charge Product or Service listing that links to a vendor’s profile and does not generate conversions, clicks, or leads.

Basic Vendor: A vendor whose product or service is listed on our Sites but who has not upgraded its account to run Pay-Per-Click (PPC) or Pay-Per-Lead (PPL) campaigns

Campaign: A lead generation service tied to a Vendor Account providing Clicks and/or Leads to a vendor at an agreed-upon rate.

Click: An action taken by a User that results in the User reaching the website or Landing Page of a vendor participating in Pay-Per-Click campaigns.

Click Report: A dashboard in each vendor’s Gartner Digital Markets account providing them with pertinent information about their service, such as the number of Clicks generated per month, the average cost of the Clicks, as well as the total monthly spend for Click activity.

Conversion Tracking: Proprietary technology used to determine if a Click has converted into a Lead.

Content: Includes Our Content, User Content, and Vendor Content. Use of our Content is governed by our Content Compliance Policy.

Profile Guidelines: Rules that govern the posting of Profiles in our software and services directory.

Information: Personal information that may include your first and last name, job title, telephone number, postal/email addresses, billing information and social media profile information (including photo).

Landing Page: The specific webpage and corresponding URL that is used in connection with PPC campaigns.

Leads: All information of or pertaining to a user interested in purchasing the services of an Upgraded Vendor, which is collected or otherwise secured by us in accordance with applicable law.

Modified Profile: Product Listings that have been changed or updated by Vendor or us in accordance with the Guidelines for Profiles.

Our Content: All Sites, tools, templates and related proprietary materials developed and owned by us and our Affiliates, including without limitation, User Content, Third Party Content and Leads. Use of our Content is governed by our Content Compliance Policy.

Partner: Any external, third-party website under contract with us to drive impressions, conversions, and/or leads for Upgraded Vendor campaigns.

Pay Per Click (PPC): Lead generation service in which Upgraded Vendor pays us for each legitimate user who clicks through online advertisements to Upgraded Vendor’s website or landing page.

Pay Per Lead (PPL): Lead generation service in which Upgraded Vendor pays us for phone-verified, qualified leads.

Profile Information: Collectively includes without limitation: the information contained in  Basic and Sponsored Profiles and any other product-related information developed by us, now and in the future ordinary course of our business.

Basic Profiles: High-level, complementary descriptions of Vendor’s products or service (including vendor name & logo, product name & description, screenshots) created by us or Vendor and featured in our online software directories.

Profiles: Detailed descriptions of Vendor’s products or service (including vendor name & logo, product name, screenshots, short/unique description, reviews) featured in our online software directories. Profiles can be Basic or Sponsored.

Ratings: Any portion of a User-submitted review, or a submission independent of a review, that uses a scaled score value to indicate an opinion about a vendor’s product and/or service.

Service: Collectively includes, without limitation, all of our proprietary products and services, including applications, tools, content, and resources, which are accessible via our Sites, both for Users and for Vendors.

Site(s): Also known as Websites, any property (website or landing page) owned or licensed by us, our Affiliates, Vendors, Partners or authorized Third Parties to provide the Services hereunder.

Source Tracking: The ability to determine which of our Sites has provided a Lead through unique parameters appended to the URL of a Vendor participating in our Pay-Per-Click or Pay-Per-Lead Services.

Sponsored Profile: An upgraded Basic Profile that generates conversions, clicks, or leads for paying Vendors.

Third Party: Any third party with which we cooperate to deploy our Services, including without limitation: Partners, service providers and Affiliates.

User: A user of our Sites, whether or not registered, who accesses and uses our Services or submits content, such as reviews. Users may include, without limitation, potential software buyers, customers, vendors, industry insiders, or media relations.

User Content: Any information, including without limitation User Reviews and related content and materials, which is submitted to our Sites by a User.

User Reviews: Any user-submitted content conveying an opinion about a vendor’s product and/or service that may contain both quantitative ratings as well as qualitative text.

Vendor: A software vendor (Basic/free or Upgraded/paying) that is listed on our Sites.

Vendor Content: Information provided to us by Vendor in connection with our Services, including without limitation: updates to Product Profiles, landing pages, infographics, reports, blog posts.

Gartner Digital Markets Account: The web-accessible gateway for Vendors to engage with our Sites and Services. Each Vendor receives access to its own Gartner Digital Markets Account.

Last Updated: May 2024