---
description: Motta detaljert informasjon fra verifiserte brukere om brukervennlighet, funksjoner, pris, fordeler og ulemper med XM for Strategy & Research. Les anmeldelser og oppdag lignende verktøy på Capterra Norge.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: Pris, anmeldelser og vurderinger for XM for Strategy & Research – Capterra Norge
---

Breadcrumb: [Hjem](/) > [Undersøkelse verktøy](/directory/30092/survey/software) > [XM for Strategy & Research](/software/72396/strategy-and-research)

# XM for Strategy & Research

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> Fra kundeinnsikt og markedssegmentering til konsepttesting – Qualtrics er den samlede løsningen for alle dine erfaringsdata.
> 
> Verdict: Rated **4.7/5** by 426 users. Top-rated for **Sannsynlighet for anbefaling**.

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## Overview

### Hvem benytter XM for Strategy & Research?

Organisasjoner av alle størrelser som ser etter en forskningsplattform som leverer innsikt for å fremme virkelig endring, fremdrift og vekst.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Samlet** | **4.7/5** | 426 Anmeldelser |
| Lett å bruke | 4.4/5 | Based on overall reviews |
| Kundestøtte | 4.6/5 | Based on overall reviews |
| Verdi for pengene | 4.4/5 | Based on overall reviews |
| Funksjoner | 4.6/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Sannsynlighet for anbefaling) |

## Om leverandøren

- **Selskap**: Qualtrics
- **Location**: Palo Alto, USA
- **Founded**: 2013

## Commercial Context

- **Target Audience**: Selvstendig næringsdrivende, 2–10, 11–50, 51–200, 201–500, 501–1 000, 1 001–5 000, 5 001–10 000, 10 000+
- **Deployment & Platforms**: Sky, SaaS, webbasert, Mac (desktop), Windows (desktop), Linux (desktop), Android (mobil), iPhone (mobil), iPad (mobil)
- **Supported Languages**: engelsk, finsk, fransk, irsk, italiensk, japansk, kinesisk, koreansk, nederlandsk, spansk, tradisjonell kinesisk, tysk
- **Available Countries**: Argentina, Australia, Belgia, Brasil, Canada, Chile, Colombia, Costa Rica, De forente arabiske emirater, Frankrike, India, Irland, Italia, Japan, Kina, Mexico, Nederland, Puerto Rico, Spania, Storbritannia and 5 more

## Funksjoner

- A/B Testing
- Atferdssporing
- Benchmarking
- Blandet metode-forskning
- Brukbarhetstesting
- Dashbord
- Dataimport/-eksport
- Datavisualisering
- Delt testing
- E-postmarkedsføring
- Endringsledelse
- Flerspråklig
- Hopp over logikk
- Konkurransedyktig analyse
- Kvantitative beregninger
- Lønnsomhetsanalyse
- Markedsdataanalyse
- Maskinlæring
- Merkeretningslinjer
- Merkesporing
- Multikanals datainnsamling
- Multikanals distribusjon
- Multivariattesting
- Offline svarsamling
- Overvåking
- Overvåking av sosiale medier
- Paneladministrasjon
- Prediktiv analyse
- Prediktive prismodeller
- Prisanalyser
- Prototypeopprettelse
- Publikumsmålretting
- Rapportering og statistikk
- Real-Time Analytics
- Samarbeidsverktøy
- Spørsmålsbibliotek
- Spørsmålsforgrening
- Styring av arbeidsflyt
- Søk/filter
- Tekstanalyse
- Third-Party Integrations
- Tilbakemeldingsbehandling
- Tilpassede spørsmål
- URL-tilpasning
- Undersøkelser og tilbakemelding
- Undersøkelses-/meningsmålingsstyring
- Undersøkelsesbygger
- Varmekart
- Varsler/meldinger
- Videoopptak/transkripsjoner

... and 14 more features

## Integrations (41 total)

- Adobe Analytics
- Annex Cloud Loyalty Experience Platform
- BHN Rewards
- Chattermill
- ClickTale
- Contentsquare
- DataGrail
- Dynamics 365 Business Central
- Freshdesk
- Fuel Cycle
- Fullstory
- Genesys Cloud CX
- Glassbox
- Grade.us
- HubSpot CRM

... and 26 more integrations

## Support Options

- E-post/hjelpesenter
- Vanlige spørsmål / forum
- Kunnskapsbase
- Telefonstøtte
- Døgnet rundt
- Chat

## Category

- [Undersøkelse verktøy](https://www.capterra.no/directory/30092/survey/software)

## Relaterte kategorier

- [Undersøkelse verktøy](https://www.capterra.no/directory/30092/survey/software)
- [Brukeropplevelse](https://www.capterra.no/directory/31036/ux/software)
- [AI software](https://www.capterra.no/directory/30938/artificial-intelligence/software)
- [User Testing Software](https://www.capterra.no/directory/32295/user-testing/software)
- [CX programmer](https://www.capterra.no/directory/30671/customer-experience/software)

## Alternativer

1. [Jotform](https://www.capterra.no/software/158456/jotform-4-0) — 4.7/5 (2904 reviews)
2. [Alchemer](https://www.capterra.no/software/72549/alchemer) — 4.5/5 (319 reviews)

## Anmeldelser

### "Flexible, Powerful Tool with a Learning Curve" — 4.0/5

> **Ginger** | *9. juli 2025* | Utdanningsadministrasjon | Recommendation rating: 9.0/10
> 
> **Fordeler**: Qualtrics XM is a powerful, flexible tool that can perform funtions as basic as a survey on lunch preferences to research surveys with IRB-required anonymity. The variety of question types, delivery methods, collaboration options, and export settings make Qualtrics a versatile tool for a wide variety of settings.
> 
> **Ulemper**: Due to its capacity for high-level performance, many of the tools, options, and settings are not intuitive. Significant time and effort along with thorough training are needed to make use of all the features available to Qualtrics XM users.
> 
> Overall, using Qualtrics XM has been a positive experience. Mostly I and my team used it for collecting basic data, however, when I had the opportunity to use it for research data collection, I was impressed with the flexibility of the settings and logic to deploy a high-level, IRB-approved survey. It just took some time to learn it, and that's not necessarily a bad thing.

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### "XM for Strategy" — 5.0/5

> **Tahir** | *3. mars 2025* | Markedsundersøkelser | Recommendation rating: 10.0/10
> 
> **Fordeler**: I like the was we can see how the research is communicated
> 
> **Ulemper**: There could be more indepth information given on the research
> 
> it is considered a powerful tool for market research and strategic insights generation across various industries.

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### "Qualtrics- the leading survey software" — 5.0/5

> **Vatsal** | *28. mai 2026* | Datamaskin, programvare | Recommendation rating: 9.0/10
> 
> **Fordeler**: The smoothest user experience I have found in a survey taking software so far. Great UI as well and best for enterprise users focused on analytics aspect of surveys
> 
> **Ulemper**: There needs to be a better transparent pricing estimation and to use this, you need to have someone focused on this or need to have a big learning curve to leverage this properly.

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### "Good product held by poor support and reporting options" — 3.0/5

> **Verifisert anmelder** | *10. februar 2026* | Høyere utdanning | Recommendation rating: 2.0/10
> 
> **Fordeler**: Advanced survey logic, routing, skip logic. Advanced question types, workflows, survey distribution methods
> 
> **Ulemper**: Poor customer service. Poor reliability, changes nad updates are made in a haphazard manner. Reporting (even the Results Dashboard) is lacking in functionality.
> 
> Good tool for collection data, mediocre (at best) for reporting and analysis of results. Terrible customer support - I cannot stress this enough

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### "By far the best survey platform out there." — 5.0/5

> **Verifisert anmelder** | *20. april 2026* | Markedsundersøkelser | Recommendation rating: 10.0/10
> 
> **Fordeler**: By far the best survey platform out there. A comprehensive suite inclusive of survey design, survey outreach, panel management, and analytics.
> 
> **Ulemper**: The biggest pain point is that you cannot tag your panelists to different topics. You can only overwrite existing information.
> 
> Very positive--not major complaints, and the customer service team is also very knowledgable and timely in responding to your resquests.

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## Links

- [View on Capterra](https://www.capterra.no/software/72396/strategy-and-research)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.capterra.com.de/software/72396/strategy-and-research> |
| de-AT | <https://www.capterra.at/software/72396/strategy-and-research> |
| de-CH | <https://www.capterra.ch/software/72396/strategy-and-research> |
| en | <https://www.capterra.com/p/72396/Strategy-and-Research/> |
| en-AE | <https://www.capterra.ae/software/72396/strategy-and-research> |
| en-AU | <https://www.capterra.com.au/software/72396/strategy-and-research> |
| en-CA | <https://www.capterra.ca/software/72396/strategy-and-research> |
| en-GB | <https://www.capterra.co.uk/software/72396/strategy-and-research> |
| en-IE | <https://www.capterra.ie/software/72396/strategy-and-research> |
| en-IL | <https://www.capterra.co.il/software/72396/strategy-and-research> |
| en-IN | <https://www.capterra.in/software/72396/strategy-and-research> |
| en-NZ | <https://www.capterra.co.nz/software/72396/strategy-and-research> |
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| en-ZA | <https://www.capterra.co.za/software/72396/strategy-and-research> |
| es | <https://www.capterra.es/software/72396/strategy-and-research> |
| es-AR | <https://www.capterra.com.ar/software/72396/strategy-and-research> |
| es-CL | <https://www.capterra.cl/software/72396/strategy-and-research> |
| es-CO | <https://www.capterra.co/software/72396/strategy-and-research> |
| es-CR | <https://www.capterra.co.cr/software/72396/strategy-and-research> |
| es-DO | <https://www.capterra.do/software/72396/strategy-and-research> |
| es-EC | <https://www.capterra.ec/software/72396/strategy-and-research> |
| es-MX | <https://www.capterra.mx/software/72396/strategy-and-research> |
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| es-PE | <https://www.capterra.pe/software/72396/strategy-and-research> |
| fr | <https://www.capterra.fr/software/72396/strategy-and-research> |
| fr-BE | <https://fr.capterra.be/software/72396/strategy-and-research> |
| fr-CA | <https://fr.capterra.ca/software/72396/strategy-and-research> |
| fr-LU | <https://www.capterra.lu/software/72396/strategy-and-research> |
| it | <https://www.capterra.it/software/72396/strategy-and-research> |
| ja | <https://www.capterra.jp/software/72396/strategy-and-research> |
| nb | <https://www.capterra.no/software/72396/strategy-and-research> |
| nl | <https://www.capterra.nl/software/72396/strategy-and-research> |
| nl-BE | <https://www.capterra.be/software/72396/strategy-and-research> |
| pt | <https://www.capterra.com.br/software/72396/strategy-and-research> |
| pt-PT | <https://www.capterra.pt/software/72396/strategy-and-research> |
| sv | <https://www.capterra.se/software/72396/strategy-and-research> |

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