Taboola

The best native traffic partner

Kommentarer: Excellent. I've been using Taboola for 10+ years and it's my go-to native advertising platform.

Fordeler:

Easy to use interface, full insight into sources, excellent UTM support. Real traffic.

Ulemper:

The max conversion setting could use more work. Google and Facebook have better algorithms, imo, but higher CPC.

Taboola is a game changer compared to other display products!

Kommentarer: Excellent! Loving our new team & [sensitive content hidden] always steps in when we need it.

Fordeler:

Taboola is the best native offering around, also compared to programmatic buys/display you see a lot more engagement & also the guaranteed CPC’s or CPCV’s are GAME CHANGING! Also it’s not normal in my opinion that you can expect hardcore leads/sales from a display type product but you actually get it with Taboola!

Ulemper:

Whilst the platform is amazing & the team is great, I find when I ask for examples in a category the creative of this is a little lacking compared with other providers (e.g. seeing other clients in a category with ads in the platform live for case stidies etc). But once live, its excellent!

For Advertiser something different

Kommentarer: Taboola is still one of my Favorite platforms to work ok

Fordeler:

-Great For Scaling forward -Different Ad Platform new things to learn

Ulemper:

-Takes a litte to long the Algorithm is not quite fast as metas

Greg's review - 5 stars

Kommentarer: Overall it has been great compared to other marketing partners I work with. The account team at Taboola is really great to work with. I cant say enough about that. Additionally, the Yahoo transition has been a huge success for us. yahoo was incredibly difficult to work with, their team was horrible, and their DSP was a hot mess. Now that we can access our Yahoo campaigns in Taboola, our performance has sky rocketed and our lives are much easier.

Fordeler:

Easy to use, with complete transparency. Thats all I have to say about that.

Ulemper:

There are a lot of bugs in the UI. Thats all I have to say about that

One of Kind

Kommentarer: My overall experience has been great! Great communication with the representative that was assigned to my account. A company that stays on t op of making adjustments and optimizations were needed within a campaign. The overall campaigns I have ran in the past have produce great results!

Fordeler:

The overall experience of the service. From setting up campaigns, making optimizations, to being able to adjust to the brand. Overall great communication..

Ulemper:

There is not a lot I dislike about Taboola since using their services for display campaigns.

Allow Taboola to do ALL of the Heavy Lifting

Kommentarer: From the moment we established our account, it has been a Blessing. The Artificial Intelligence (AI) aspect informed us that we would have a better chance of not having our "Ad Copy" truncated on particular Ad Partners if we kept our heading at 60 or below. The AI feature reworded out Headline to an even more powerful message. Our goal is the "Accomplish the Mission" and Taboola is assisting us with our Goal.

Fordeler:

The Ease of Use, The Customer Care Agents, The Affordable Pricing.

Ulemper:

We have not experienced any challenges. We are 100% happy with our decision to utilize all of the robust features of Taboola.

Great Platform for Native Advertising

Kommentarer: Overall, we are extremely pleased with how many leads Taboola had provided our client.

Fordeler:

I like the customer service and ability to get started quickly. We were former Yahoo DSP customers, and Taboola treated us like we had been customers for years.

Ulemper:

The reporting features could be improved greatly, taking learnings from other DSPs.

Taboola is an incredible publisher partner in helping us amplify branded content

Fordeler:

Taboola has been a reliable partner for The Seattle Times Media Solutions, consistently delivering efficient traffic to our branded content campaigns. Since we started using the new Maximize Conversions solutions, we’ve seen a dramatic increase in results. Taboola is now one of our top-performing channels for driving cost-efficient traffic.

Ulemper:

We have never had a negative experience with Taboola

Drive More Awareness Right Target

Fordeler:

Ads placement to reach the right target all segments

Ulemper:

confused to set up first time and dashboard

Taboola are champions of Native advertising to date

Kommentarer: A fantastic experience. Taboola are the leaders in native ad technology and deployment.

Fordeler:

The platform is incredibly easy to use, with great ad formats and support from the onshore team. They are proactive in their suggestions and are very hands-on with us as an agency.

Ulemper:

Sometimes, reporting from a post view perspective can be limited. The inventory, while strong, is not often too unique to Taboola as a provider.

My First Experience With Taboola

Fordeler:

I found the Taboola setup quick and simple, the get to know product guide functions almost like a wizard with next steps delivered to the in-app messaging platform - If you follow the prompts you can't make a mistake, this was especially helpful as a first time user of the platform running special category ads.

Ulemper:

I'd love to see Taboola expand it's placement reach to compete more directly with Google or to gain placement in very niche but busy platforms like Reddit (Yes, I know Reddit has their own ad platform but it was the first one that came to mind)

Great source with scale

Fordeler:

scale, measurability, variety. Taboola and partners are doing a good job at increasing the reach

Ulemper:

Would love to have a bit more control on the placements. Taboola should give their own UI/API priority over the exchange when bidding for a placement to avoid mixing traffic with our sources and devaluing the offering

Taboola great advertising product

Kommentarer: Very positive experience getting good results and scaling out business

Fordeler:

Huge inventory, Great conversions, good policy system

Ulemper:

Slow UI compared to similar products, improved a little bit since moving to the new UI

Senior programmatic manager

Kommentarer: Since 6 years I am running native campaigns. The contact with support is always very good

Fordeler:

Simply dashboard, fast support, good contact

Ulemper:

Dashboard is very slow sometimes, could be faster

Valuable partner and innovative platform for performance marketers

Fordeler:

Fast pacing company that keeps a pulse on customer needs to have continous improvement on their product landscape. We highly value this long term partnership that offers us great technology combined with personal connection on key challenges.

Ulemper:

With the large publisher list comes a challenge to filter for the best value options. Facilitating user's options to handle this aspect on his side (without depending on support) and sharing further insights on the publishers KPIs/availability would increase the speed of optimization.

Best Native platform I have used till now.

Fordeler:

Multiple number of sites & huge amount of traffic for every country.

Ulemper:

Sometimes interface being slow or stuck.

Significant success working with Taboola and Maximize Conversions bidding strategy

Fordeler:

We achieved significant success with Taboola by collaborating closely with their product team before launching a new bidding strategy. By implementing the automated approach of Maximize Conversions, we not only saved valuable time and effort but also expanded our reach to previously untapped inventory, showcasing our success in terms of improved efficiency and increased profitability.

Ulemper:

Testing ads can be expensive due to expedited learning on newly uploaded creatives.

Taboolateral

Kommentarer: Currently still experimenting and hopeful that Taboola would improve their conversion tracking set up.

Fordeler:

Taboola is a good platform for sourcing transparent traffic for native campaigns/ads

Ulemper:

Conversion tracking is complicated especially while running campaigns for well known advertisers/affiliates. Taboola can simplify conversion tracking similar to 3rd party trackers like Clickflare, etc

Easy to use and effective

Kommentarer: It’s been a good experience with measurable insights.

Fordeler:

The account manager relationship is valuable and we always have someone to address issues.

Ulemper:

Like most content marketing, there’s a learning curve. This is not a comment specific to Taboola.

Atendimento excelente, e baixo custo de atração.

Kommentarer: muito bom otimo atendimento, e traz bastante pessoas para dentro do site a um custo baixo

Fordeler:

Atendimento, e o baixo custo par atração de publico

Ulemper:

acho que a assertividade dos resultados.

Taboola Appreciation

Fordeler:

The servicing team is just beyond proactive! they take ownership and have good knowledge about the platforms making it very easier to sell and execute campaigns.

Ulemper:

Taboola is the perfect SSP platform working like a huge clock that never loses time, it is performance focused and cost effective and till date we have not received any complaints on the same.

Taboola User Comments

Fordeler:

Disclosing the exposed advertising page transparently, The function of targeting and detargeting the exposed advertisement is the best.

Ulemper:

There was a lack of some expected features. 1) I was hoping to check several events, but I can check only one conversion event 2) I can't check the data on the ads or campaigns by day

4 years and counting!

Fordeler:

They don't try to dress up the campaign setup or optimization as something it isn't, there's no multiple pages with 4 settings BS - just one page of campaign settings, one page for the ads, and it's very functional. Very easy to check for mistakes. Of course they provide quality traffic, and the price ranges are also quite good.

Ulemper:

Sometimes the servers are overloaded, or we have other issues that cause breaks in our day, but that's fine, we can grab a coffee and do something else for a while. Support can be a bit hard to communicate with, there's usually more back and forth to confirm everything twice, but they are trying to be safe I guess.

Taboola helped me improve my performace

Kommentarer: Great experience the platform is easy to use and provide great results.

Fordeler:

I enjoy the websites and the partners of taboola because I receive great results recently from the platform

Ulemper:

I didn't like the fact that we can't choose specific website to target. I know it's difficult but I wouldn't mind to have less impressions and less money spent for less results ( spend limitation )Also in case of a more complex conversion goal other than ty page the platform have a problem to track.

ótima plataforma

Fordeler:

Atendimento ótimo e plataforma muito intuitiva Atende as necessidades do cliente

Ulemper:

não tenho nada específico até o momento.