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Braze
Hva er Braze?
Braze (tidligere Appboy) er en livssyklusengasjementsplattform som danner sterke bånd mellom mennesker og merkene de elsker. Braze hjelper merkevarer med å knytte kontakt med kunder gjennom teknologi, noe som gir bedre opplevelser og økt retensjon, livstidsverdi og avkastning. Team bruker Braze til å levere personlig skreddersydde meldingsopplevelser som strekker seg over kanaler, plattformer og enheter.
Braze tilbyr selskaper i ulike bransjer en plattform som gjør det mulig for dem å opprettholde og optimalisere kundeforholdene sine. For å gjøre dette bruker Braze kampanjer som spenner over en rekke kanaler og tilbyr skreddersydde opplevelser for potensielle og eksisterende kunder. Ved å presentere statistiske analyser av ytelse, har Braze derfor som mål å øke transaksjoner samt kundelojalitet, og dermed gjøre det mulig for selskaper å kontinuerlig optimalisere sine kundeforhold.
Hvem benytter Braze?
Braze er rettet mot selskaper av ulike størrelser som ønsker å optimalisere sine kunderelasjoner og styrke kundelojaliteten ved hjelp av plattformen og krysskanalkampanjene.
Er du usikker på Braze?
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Anmeldelser av Braze
Braze Is a Super Reliable Email Marketing Software
Kommentarer: The experience I have with Braze has been sensational.
Fordeler:
I like the amazing reliability of Braze. It is a friendly email marketing solution that helps us reach our target market. Moreover, Braze is highly affordable.
Ulemper:
I am impressed by all the features of Braze. Braze never disappoint.
Braze is best in class mobile marketing automation
Kommentarer: Braze was an absolutely crucial tool for our business as we scaled from 100 k users up to well over 1 million. We know have every single website/app connected to Braze and are utilising automation at every step.
Fordeler:
Braze marketing automation capability is quite literally best in class. Previously, we used Leanplum and we found it hard to use and not intuitive. Braze marketing automation building for lifecycle is incredibly easy to build, duplicate, split test and deploy. We've used Braze for over 5 years and couldn't imagine using anything else. Braze lifecycle has powered our consumer app and the company has continued to innovate releasing new products.
Ulemper:
Braze analytics/reporting is surprisingly basic given how good the rest of the tool is.
My experience with Braze
Fordeler:
I love hope user friendly and easy it is to implement personalisation to all our comms
Ulemper:
Sometimes it’s a bit annoying that I need to save my progress first before seeing the total calculated audience count
Horrible Custom SAML SSO integration for Google Workspace companies
Kommentarer: I'm sure its main customer engagement function is fine. But if you are planning to use Braze with Google Workspace and want to set up a secure login with Custom SAML SSO then look for another app.
Fordeler:
Haven't used the customer engagement part I'm just the System administrator, but I'm sure its fine.
Ulemper:
If you are using Google Workspace the Custom SAML integration is horrible. Usually the setup with other companies takes a few hours, one week if there are issues. But am now six months into use. The support is polite but unable to help us to solve setting up a Custom SAML connection. An issue we have not had with setting up Custom SAML SSO connections for other apps.
With Braze you just get it done!
Kommentarer: Overall the experience with Braze is very positive.
Fordeler:
Campaign execution is fast and reliable - it's not a platform that you have to relearn every couple of months.
Ulemper:
Took a little bit of time to get accustomed to the platform.
